• Movado Group
  • $131,020.00 -141,250.00/year*
  • Westwood, NJ
  • Executive Management
  • Full-Time
  • 415 Old Tappan Rd

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This site attempts to protect users against Cross-Site Request Forgeries attacks. In order to do so, you must have JavaScript enabled in your web browser otherwise this site will fail to work correctly for you. See details of your web browser for how to enable JavaScript. Attention Safari users: This site requires cookies to function. Please click here to accept the cookie. Cookies will be used strictly for the functioning of the site. At Movado Group, we are committed to building the strongest brands in the industry - and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth - and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Reporting to the Brand President and with guidance from the CMO and CEO, this position will be responsible for developing and implementing a dynamic brand strategy including marketing and brand guidelines with the objectives of increasing brand awareness, driving brand growth, building the image of the brand and creating superior brand equity primarily in the United States. This position will be responsible for the development and execution of the strategic plan (developed through collaboration with the Movado leadership team) and lead in the development of product concepts that fit with the brand message and resonate with the target segments. Key Activities: Brand Strategy: Develop strategic, consumer-driven plans that maximize brand equity, revenue and profit Drive rapid communication processes to get brand information to the regions to ensure volume growth Partner closely with the regions on executing, monitoring and providing feedback on key market initiatives and investment strategy Manage and track the advertising and promotional budget, ensure spend is prioritized against brand priorities and relevant growth opportunities Conduct brand performance analysis to drive effective decision making Monitor category dynamics and competitive activity to create contingency plans when the budget is at risk Monitor market trends and competitive information Marketing: Develop world-wide marketing strategy including marketing mix, advertising media mix and PR strategy (utilizing internal shared services when appropriate) to drive brand growth and build image and equity Own and manage insights-driven creative and marketing briefs, and lead go-to-market plans for new product launches, campaigns and activations Create programs that drive consumer loyalty and increase brand trust Develop and manage brand influencers and influencer strategies to drive brand visibility, sales and social media impressions Drive design of POS display material, product packaging, collaterals and other brand specific materials utilizing internal and external resources Product Development: Facilitate the development of product design concepts for new products that fit with global target consumer preferences that maximize brand equity, revenue and profit Facilitate and coordinate local market insights/input into product design based on consumer preferences Provide insights on design trends based on competitive information Job Requirements 10+ years experience in brand management 5+ years experience in building, leading and managing a team Track record of success in developing global brand identity and strategy and executing in the marketplace providing creative thought partnership for product concepts understanding and following emerging trends and consumer preferences Strategic thinker comfortable in applying insights into action as well as being hands-on when needed Fluency in digital marketing including a clear understanding of building brands and communities in digital channels Exceptional presentation skills and interpersonal skills Ability to work in a collaborative, cross-functional, matrix organization Must be able to set priorities, solve problems and execute effectively Must be able to deal with ambiguity and manage vision DIRECT APPLICANTS ONLY - NO AGENCIES Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, SCUDERIA FERRARI, REBECCA MINKOFF and URI MINKOFF watches worldwide, and operates Movado company stores in the United States. Now is the perfect time to explore watch industry career opportunities with us. Our employees enjoy a competitive compensation and benefit package. Our people are the corner stone of our business - we invite you to grow your career with us. Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Associated topics: ad, care, festival, hospital, market, marketplace, medical center, newspaper, social media, stewardship

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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